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Sex-med company relaunches 'bonk longer' boards

Posted November 16, 2008 13:00:00
Updated November 16, 2008 13:11:00

A company which was previously forced to censor its advertising campaign has launched new billboards, this time with the words "bonk longer".

The Advanced Medical Institute (AMI) was asked to remove more than 100 of its billboards, after the Advertising Standards Bureau received a large number of complaints.

They advertised medication promising "longer laster sex".

CEO Jack Vaisman says the two new billboards on Sydney's Paramatta Road are meant to be less offensive, but they will be removed if the ASB asks.

"In my opinion, it is much easier to explain the word 'bonk' in different meaning than the word sex," he said.

"The word sex you cannot avoid to tell exactly 'What does it mean?' But with the word 'bonk' you can choose something to say a different way."

Tags: advertising-and-marketing, sexual-health, australia, nsw, sydney-2000

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