Wool industry's dramatic bid for fashion dollars
| Source: | ABC News |
|---|---|
| Published: | Wednesday, August 13, 2008 1:25 AEST |
| Expires: | Tuesday, November 11, 2008 1:25 AEST |
Australia's wool industry is re-inventing itself with a dramatic new branding strategy it hopes will give growers a much-needed boost. The ABC's Nicole Chettle reports.